This ethos is then something that is felt at every touchpoint by the customer. Successful Gyms Create Unique Member Experiencesīuilding a successful gym is about creating an ethos that values every individual that walks through the door, helping them to progress and feel important. In this article, we will discuss the nine things that the most successful gyms have in common. The boutique fitness industry looks to create a unique and memorable experience while adding value at the same time. In today’s world, more and more people are gravitating towards a class-based, group fitness model where the most successful gyms go above and beyond. Over 1 in 5 Americans belong to at least one health club or studio. ![]() A workout is no longer just a lone silent sweaty session with the likes of SoulCycle, Rumble and Pure Barre becoming increasingly popular. Based in New York and Los Angeles, the agency works with a range of clients, from fashion and luxury to technology and lifestyle brands.There’s a shifting landscape in the fitness industry in which personalization, a sense of community and unique member experiences are truly valued by consumers. MATTE contextualizes brands with audacity and authenticity. MATTE is a creative agency and production company at the intersection of content, design and experience. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming. Pure Barre's innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes. Pure Barre is the largest, most established barre franchise with 500 studios across North America. Additionally, the brand is introducing resistance-based training with Pure Reform, a new total body workout that will round out the current class offering, delivering complete cross-training benefits under one roof.įor more information about Pure Barre's Pure Effect campaign, please visit. The Pure Effect launch marks a greater milestone for Pure Barre: this month, the brand will celebrate its 500th studio opening, marking a 35 percent annual growth rate and 4x ownership of market share in the category. "We were very inspired by this authentic narrative and were excited to have the opportunity to tell this story in a fresh and stimulating way." "Pure Barre empowers you to achieve goals beyond fitness through technique and community, it gives you the confidence to become stronger mentally and physically," said MATTE Project's Founder Brett Kincaid. In its second phase, set to roll out in 2019, the Pure Effect will come to life in-studio through a re-imagined studio design nationwide. Pure Effect premieres today on Pure Barre's new website, comprised of a video and corresponding photo stills that live on web and social channels and serve as the core of the company's digital marketing efforts. "What we finally pinpointed as the Pure Effect is something we are so excited to bring to life and celebrate with our community and beyond." ![]() "As the original barre concept and leader in our category, we have always known that Pure Barre has a special impact on our clients that can't be found elsewhere," said Pure Barre CEO Christina Russell. ![]() Utilizing bold phrases such as "Pure Willpower" and "Pure Grace," the campaign's creative showcases each featured community member's personal interpretation of the strength and power he or she has found through the Pure Barre lifestyle. The campaign portrays 10 Pure Barre community members from across the country: studio owners, teachers and students, all of whom represent the collective strength and power of Pure Barre's network of over 550,000 dedicated clients. The new campaign celebrates the Pure Effect – a term that embodies the intersection of Pure Barre's unparalleled technique, community and empowerment to not just change bodies, but change lives. The multimedia campaign is the first major brand expression for Pure Barre since the company was founded in 2001. 6, 2018 /PRNewswire/ - Pure Barre, the largest and most established barre concept in North America, today announced the launch of Pure Effect, its first brand campaign in partnership with creative agency MATTE Projects.
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